Why You Should Write To Progress Your Career

A Future Of Work Manifesto

We'll tell you why you should write online and how to do so to progress your career.

Employee life

The day you realised what you know has more value than you think

You solve problems daily at work. You send emails detailing how a colleague or a client can apply your solution to a problem they are now facing.

And that is how your contribution goes to die. It dies right there, in your email recipient's mailbox. Your email only affects the lives of those in your recipient list. That email wasn't scalable.

Or, you are passionate about a topic, and you keep obsessing over it, doing research. You often share your learnings with friends and colleagues over dinner parties and lunch breaks (or worse, you limit yourself to writing posts on social media about your learnings).

You got the gist, right? Yes, that's how your spiel goes to die. Your spiel only affects the lives of a handful of people (at best). That chat wasn't scalable.

(Important note that should go without saying: No, you shouldn't put pressure on yourself to make every bit of your life scalable)

And this is why you should write on the internet

By writing online you can build your network, improve your thinking and create opportunities for yourself. As David Perell once wrote: "Writing online connects you with the people in your future". Every time you post you advertise towards the kind of people and opportunities you want to attract. As said by Derek Sivers: “The coolest people I meet are the ones who find me through something I’ve written.”

Since you are reading this, chances are high that you believe you have valuable things to share. Moreover, you may want to make money from your writing.

So, how can anyone make money as an independent publisher? Advertising models no longer work and micropayments have never worked. We believe in using memberships and subscriptions to develop a direct relationship with your audience and generate predictable, recurring revenue to support your work.

You may have noticed the emphasis on independent publishing here. Independent, as in holding full control. You owning your publication site. You owning & controlling your business from customer to code, not Big Tech.

What NOT being an independent publisher looks like

A few options:

  • You don't write organically searchable content. Your content (if any) is gated inside Big Tech platforms (e.g. social media), which can throttle your growth or ban your profile. Not to mention that Big Tech would own your audience.
  • You continue being an employee and keeping to your task. People (at large) will not be able to discover you, your thinking, your uniqueness and create career opportunities for you.
  • You really don't care and you move to a tiny-house off-grid in the middle of the Amazon Rainforest. Well, that would make a really good topic for a publication, and you seem to be missing out on a big opportunity, but respect!

Choices, choices, they do matter.

Will the things you have to share be valuable to others?

People need and want stuff. And a paying audience will always be buying things that will...

  • save them money
  • make them money
  • entertain them
  • make them feel good about themselves

If you had the gut feeling that what you have to share is valuable to others, you most probably know in which category your opportunity lies.

Oh, one more thing, we'll leave you with the below:

"You have to know three things about your customers, they are greedy, lazy and horny and if you hit two out of those three things then you have a business. So the greedy and the lazy is the one that Amazon really exploits really quite well." - Andreas Weigend

In Review... with some extra bits thrown in

  1. Write!
  2. Publish independently on the internet.
  3. Everyone else "is faking it until they make it" too. So, don't compare yourself to others too much.
  4. Keep human first. Lose the buzzwords and write as you would speak to another human being.
  5. Make time for side projects. Create stuff you want to see in the world.
  6. Sharing is caring. What goes around... comes around.
  7. If you get disapproval by some, you're probably doing it right. Really!
  8. Be brave.
  9. Make it authentic, not #authentic. Self-explanatory, huh?

You made it!

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We at Git Street can make your publishing site. You turn your audience into a business and get paid monthly. We help you with expertise and technology every step of the way.

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